Big Data And AI- There are reasons why we struggle under the weight of fake or worthless content. Every 60 seconds, 160 million emails are sent, 98,000 tweets are shared on Twitter, 600 videos are uploaded to YouTube, and 1,500 blog entries are created. Nobody but a machine could keep up with it all.
Not only do we struggle to determine if politicians are telling us the truth, but marketers try to hook us up with all kinds of products that are just what we need because they are the better than the competition, the safest, the only one that will get you your desired results. The hyperbole is exhausting.
We have never experienced such a time when we have so much information and so many opinions thrown at us from so many angles. In response to our struggles, fact-checking organizations that are dedicated to dissect and analyze statements made by politicians and public figures now exist and are becoming increasingly visible.
As data continues to explode, the ability to rummage through it to find the truth required in a situation is essential. Consumers won’t be patient either. They want to find out anything they seek to know, and they want to know it now. Brands will have to respond with truth and transparency if they hope to remain competitive.